CLG in Action: Inside the BizarreBeasts Growth Campaign on ProductClank
How $198 and 173 creators helped BizarreBeasts dominate the A3 Award community metrics and SECURE the BIZARRE victory!
I am incredibly honored to announce that BizarreBeasts is the official recipient of the $100,000 Arts3 Foundation & CV Summit Web3 Startup Award from Decentralized Pictures!
While this journey began as a grassroots voting campaign, it culminated in a life-changing selection by the DCP Board and Arts3 Foundation. This award validates every artwork, game, and line of code built since day one of this project.
When I needed to mobilize a global voting campaign for the two weeks during the active voting phase for the BizarreBeasts A3 Award application on Decentralized Pictures (DCP), I didn’t hire an agency. I didn’t run traditional ads. I deployed guerrilla marketing onchain, allocating $198 across two ProductClank ($PRO) Growth Campaigns, and the BIZARRE results speak for themselves.
“ProductClank helps bootstrapped founders with zero marketing budget to unlock viral growth by transforming users into skin-in-the-game community members.” -ProductClank on Farcaster
DCP A3 PERFORMANCE: THE BIZARRE RESULTS
While weighted scores placed us in 2nd place in the A3 Startup Award competition, BizarreBeasts ($BB) dominated every human engagement metric. The results were the product of a sustained, strategic effort that remained active every day to drive awareness and community activation.
A key component of this success was the awareness and distribution of the ProductClank community, whose daily contributions during the 2-week contest provided critical support for the BIZARRE campaign strategy to earn this award.
Strategic Synergy & Community Activation:
During the $100K A3 Startup Award competition, BizarreBeasts generated:
341 ratings (20% more than the #1 weighted project)
137 written reviews (104% more)
3.6x more community likes (3.6x more)
1,388 Unique Users engaged with the $BB Miniapp during the push
This is the story of how Community-Led Growth (CLG) provided the social proof necessary to win the $100,000 A3 Startup Award.
The Foundation: 8 Months of Building Together
Before diving into the campaign, context matters. BizarreBeasts wasn’t new to ProductClank; I have been building with @lior and the platform since it launched in the summer of 2025. BizarrBeasts was the first App of the Day and one of the first external Growth Campaign partners when @lior launched the feature on ProductClank.
Milestone | Value |
|---|---|
ProductClank Ranking | #2 All-Time App-of-the-Day |
Total Believers | 3,396 |
Previous Campaigns | 14 |
$BB Tokens Distributed | 100,000,000+ |
This foundation was critical to establishing efficient collaboration, as both BizarreBeasts and ProductClank have been evolving and refining the deployment process.
The CLG Approach: Why ProductClank?
Community-Led Growth (CLG) is a business strategy that relies on mobilizing a passionate user community to drive adoption and engagement. Unlike traditional marketing (renting attention), CLG empowers community members to be the primary advocates.
The three principles that guided this campaign:
Aligned Incentives — Participants earned Builder Points convertible to $SUP token streams. Our success was their success.
Empowerment — ProductClank provided the structure; the community provided the creativity.
Authentic Content — 173 real people creating genuine advocacy for the brand beats any agency’s polished campaign. REAL USERS! REAL CONTENT!
Campaign Structure: Two Waves, One Goal
Total Investment: $198 USDC
Campaign | Duration | Cost | Focus |
|---|---|---|---|
#1: “Vote BizarreBeasts for $100K A3 Award” | Dec 7-21 (14 days) | $99 | User generated content + voting |
#2: “Help BizarreBeasts Win in 60 Seconds” | Dec 14-21 (7 days) | $99 | Urgency-driven final push + voting |
Campaign #1 built momentum.
Campaign #2 created urgency for the final push.
Content options: Hype threads, fan art/memes, video testimonials, collector stories
Requirements: Vote on DCP + screenshot proof + tag @bizarrebeast + #VoteBizarreBeasts
Rewards: Builder Points → $SUP token streams via Superfluid
THE STRATEGY ROOM: Real-Time Collaborative Growth
The BizarreBeasts growth campaign achieved deeper engagement through the ProductClank Telegram community, which became our Strategy Room. The discussions and guidance in the channel enabled real-time collaboration among users deeply invested in the campaign’s success.
This is where the magic of CLG really happened. The Telegram group evolved into a collaborative hub where content creators discussed different storytelling approaches, shared what was working, and helped each other improve the quality of their posts and shares.
As a builder, I was able to offer the ProductClank community additional insight, guidance, and content strategies in real-time. This direct line of communication allowed us to:
Refine Content on the Fly: Helping creators develop content ideas and authentic storytelling.
Encourage Quality: Seeing others succeed motivated the community to level up their own posts.
Build Solidarity: The community made each other better, demonstrating that they supported me as the builder as much as they supported the BizarreBeasts project.
Voices of the BIZARRE: Content Showcase
The true success was the creativity unleashed during the ProductClank growth campaigns. We saw over 145 social posts that weren’t just “shilling” but authentic storytelling, with content, videos, and personal testimonies supporting the BizarreBeasts’ mission.
@jarwosamidi (65 engagements): “Why @bizarrebeast deserves to win the #A3Award hands down. Art style: Absolutely dripping with personality...”
@siablo.eth — BIZARRE Community leader who posted 26 BB-related casts generating 1,239 total engagements.
@tipsdeck (53 engagements): “What excites me about Web3 isn’t hype. It’s moments like this — where artists...”
@rashidawan (49 engagements): “BizarreBeasts — Where Art Meets Web3 Magic! Have you ever imagined a single artist creating an entire ecosystem...”
The Results
Metric | Campaign 1 (14 days) | Campaign 2 (7 days) | Total |
|---|---|---|---|
Farcaster Posts | 79 | 31 | 110 |
X/Twitter Posts | 29 | 6 | 35 |
Total Social Posts | 145 | ||
Unique Users | 173 | ||
Follower Reach | 168,609 | ||
Total Engagements | 3,065+ |
Campaign 1 Approval Rate: 71%
Campaign 2 Approval Rate: 51% (Stricter = Higher Quality)
A3 Award Outcome: Dominated Every Metric
BizarreBeasts led in every category of human engagement:
Metric | 6DEGREES Films (#1 Weighted) | BizarreBeasts | BB Advantage |
|---|---|---|---|
Total Ratings | 284 | 341 | +20% |
Written Reviews | 67 | 137 | +104% |
Community Likes | 10 | 36 | +260% |
TALNT Rewards | 82.38 | 109.39 | +33% |
ROI Breakdown: The Math is BIZARRE
$198 delivered:
Social Posts: 145 ($1.37 each)
Creators Mobilized: 173 ($1.14 each)
Follower Reach: 168,609 ($1.17 per 1K)
Engagements: 3,065+ ($0.06 each)
Key Takeaways for Builders
CLG delivers real results. $198 generated what would cost $2K-$5k+ through traditional channels.
ProductClank is an active engine. The Telegram group helps creators collaborate and improve quality through real-time strategy.
Structure + freedom = best content. Clear requirements with creative flexibility produced 173 unique interpretations.
Curation beats volume. Stricter approval standards resulted in higher engagement per post.
Relationships compound. Eight months of building meant we had believers ready to mobilize.
Go BIZARRE. This campaign proved that community beats agencies and aligned incentives beat paid promotion.
$198. 173 creators. 168K reach. 341 total votes. Dominated every human engagement metric. ProductClank and @lior are building the infrastructure for Community-Led Growth. The results validate the thesis.
I’ll be running more campaigns with ProductClank, as this is CLG-driven approach on $PRO is now part of my growth playbook for 2026. If you’re building in web3, it should be part of yours too.
Check it out:
LFBizarre.
About The Artist
I’m the artist and builder behind BizarreBeasts ($BB), creating a universe where art and web3 technology converge. This is where everything I am intersects: an artist captivated by darkly humorous outsider art, a builder who creates games and miniapps, a musician performing original soundtracks, and a true BIZARRE believer in decentralized creativity.
This project was born from a vision of what’s possible when an artist fully owns their creative universe: exploring the opportunities and economies that web3 enables to build a legacy of creativity and freedom for myself and the BizarreBeasts community. Learn more about me.
About BizarreBeasts
BizarreBeasts is an original, art-powered ecosystem featuring hand-illustrated characters, animations, NFTs, and web3 games. With 9 games played over 152,000 times, hitting #1 trending on both Remix and The Base App, I’ve built a notorious community of 6,800+ token holders going BIZARRE.
The $BB token fuels this creative universe: rewarding the community, unlocking exclusive perks, and providing access to the /bizarrebeasts Farcaster channel. As a holder, climb the Empire leaderboard, earn treasury rewards, and unlock premium features in our meme creator and contests.
From original music and comics to interactive games and physical paintings, dive into the BIZARRE.
Token info:
Ticker: $BB
CA: 0x0520bf1d3cEE163407aDA79109333aB1599b4004
Watch and Collect “BizarreBeasts: Zombiez” on Zora or View on YouTube
Zora link: https://zora.co/coin/base:0x82be4c2405e9703f287c28aea92795d7ce83427d
YouTube:
Check out the BizarreBeasts ($BB) Miniapp
Click here to visit the BizarreBeasts Miniapp!
Explore, add the Miniapp to your Farcaster account, and share the BIZARRE!
Links
Collect: Rodeo, Foundation, Highlight, Objkt & VibeMarket.
Play: Remix.
Trade: Clank.
Shop: Slice.
Stream: Spotify and more.
Explore: BizarreBeasts.io.
Resources
Disclaimer: This article is a marketing piece created to share information about the BizarreBeasts IP and onchain entertainment project. It is not financial advice. Always do your own research before making any investment decisions.
From the BizarreBeasts blog archive. This post may mention tokens or other digital assets. It is not financial advice. Always do your own research before making any investment decisions. See our disclaimer.